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- CRS, Consumer Response System - Wilke/Thornton, Inc.
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- KEYWORDS: quality control, sales & marketing, customer services, Sales & Marketing , 614
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- The Consumer Response System, CRS, is a 4GL based application for consumer
- relations departments. The CRS system allows a company representative to
- quickly respond to consumer inquiries from mail as well as toll-free and
- standard phone communications. With CRS, a representative can quickly collect
- consumer information, access necessary data, and generate a customized
- response, all in a single step. The resulting database is used to produce
- vital reports for other departments such as strategic planning, quality
- assurance, operations, research and development and marketing.
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- Wilke/Thornton, Inc.
- Tel: (614) 792-6900
- Fax: (614) 792-6901
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